Universal Music Case Study

Universal Productions

Audio Visualization

I was tasked with creating an animation that is a visual representation of a selected piece of music from Universal Production.

The visuals were created to be expressive and capture the energy and emotion of the audio. The focus was to engage and entice the viewer to see the music's potential in a new way.

color + shape

The main focus of this direction was the development and evolution of the environment with the help of the music.

The viewer sees the black/white environment in a new way as color and shapes react to the audio. The abstract colors and visuals will engage the audience and connect them to the music.

texture process

The main problem I had to solve was the transition from black/white to full color. Not only that but the geometry needed to distort as well. There were a couple of different solutions I had that involved diving into Houdini but I decided eventually that using fields in cinema was the easiest and most efficient method to achieve the result that I wanted.

storyboards

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-1.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-2.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-3.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-4.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-5.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-7.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-8.png

UniProd_AudioVis_ColorShape_Storyboard_v01Artboard-6.png

final frames

timelapse

While working I decided I would like a timelapse of me working for additional processes. Here you can see a glimpse of my workflow bouncing between C4D, Houdini, and After Effects. Both time lapses are around 4 hours in real time.